NuCelle's SunSense SPF30+ Among Forbes Magazine's Top 10 Nanotech Products of 2003

The main ingredient of NuCelle's sunscreen, SunSense SPF30+, is Z-COTE, a substance made with nano-technology which enables it to go on clear - unlike most zinc-based sunscreens - and makes it effective against both UVA as well as UVB rays.

Vancouver, BC, Canada March 3, 2004 - North American Medical Services Inc. (TSXV: NMI) (NAMS) is pleased to provide its shareholders with the following update.

NAMS wholly owned subsidiary NuCe Inc. is proud to announce that NuCes SunSense SPF30+ sunscreen has been named to Forbes Magazine's list of Top 10 Nanotech Products for 2003. An excerpt from that article appears below:

Adviser Soapbox
The Top Ten Nanotech Products Of 2003
Robert Paull, The Forbes/Wolfe Nanotech Report, 12.29.03, 12:16 PM ET

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8) Nanocrystalline Sunscreen
Whether you're heading to the islands or the slopes this winter, you may want to slather on a bottle of NuCelle SunSense SPF 30 sunscreen. Its main ingredient is Z-COTE, a substance made with nanotechnology by BASF (nyse: BF - news - people). "Nano-dispersed zinc oxide is the basis of Z-COTE," says BASF's Dieter Distler. The common SPF (sun protection factor) rating system only rates protection against UVB rays. Zinc oxide provides broad-spectrum protection against UVA and UVB rays, but its characteristic white pasty goop often leaves sunbathers and lifeguards feeling like they're wearing clown makeup. The nanotechnology in Z-Cote produces a high-purity nanocrystalline zinc oxide, which allows the sunscreen to go on clear. And, to boot, the inorganic Z-COTE can't be absorbed by the skin and won't cause allergic reactions.

For more information: http://www.nucelle.com

ON BEHALF OF THE BOARD OF DIRECTORS
Deborah Fortescue-Merrin
Deborah Fortescue-Merrin
President

Contact: Deborah Fortescue-Merrin
Telephone: (604) 947-2555
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